B2C

B2C (Business-to-consumer - business for consumer) is a segment of the commercial market, in which transactions are carried out between business and the end consumer.

In terms of its target audience, the B2C segment is the opposite of the B2B segment, where transactions are carried out between business objects (companies or individual entrepreneurs).

The B2C segment is also called the Direct Selling segment, since the goods and services in it are sold to individual buyers and used directly by them and their environment. This is its important difference from the B2B segment, in which products are bought by business representatives with the aim of using them for production, resale or other professional activities.

Another characteristic of B2C is the shorter sales cycle as well as the impulsive nature of buying. An ordinary end consumer often makes a decision to purchase a product or service spontaneously - because of a sudden desire or mood. While buyers in the B2B segment most often make purchases rationally, studying the market and choosing the most advantageous offer from the ones that suit them.

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