Co-Marketing
Co-Marketing is joint marketing, a way of organizing marketing activities, which involves the interaction of several partners to develop the best way to promote products or services.
The key advantage of joint marketing is that, given the high competition, this method allows you to increase the number of sales and reduce the cost of marketing services.
Combining the work of marketing professionals helps to generate unique ideas that will help expand the audience of consumers and increase the customer base. Marketing costs are divided among all participants, due to which savings are achieved.
- marketing opportunities;
- budgets;
- ideas;
- experience and skills of specialists;
- advertising platforms.
Co-Marketing is an innovative tool that appeared relatively recently - at the end of the 20th century. The direction is developing actively and is increasing its turnover every year; in the American market, more than 70% of companies from various fields promote their products through joint marketing.
In other words, Co-Marketing is the joint promotion of several brands, related products and services, as well as a general loyalty program.
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